Hello, and welcome back to The Brown Parachute Club. I hope you enjoyed last week’s post Back to School. It still cracks me up that my neighborhood Big Lots has the “Back to School” supplies out already! I think they put them out the day after school let out. Wishful thinking for lots of parents, I’m sure!
This week I am going to discuss the Summary part of your LinkedIn Profile and why it’s so important. Somebody recently pointed out to me that my Summary was really lacking and needed to be revamped. Looking at it, I agreed, but where to begin?
When I wrote my article on LinkedIn, I completely overlooked the Summary. However, as experienced LinkedIn Members know, a powerhouse Summary is essential to showing the world what he or she is all about.
In the article I wrote about Networking, I mentioned a story I came across in Forbes magazine: Three Steps To Writing The Perfect LinkedIn Summary. In this piece, the author (William Arruda) shows you how to write a Summary that will blow people away, and hopefully get you noticed by the right people. Arruda points out that a well-written LinkedIn Summary is becoming more important than your résumé.
The three steps he mentions are Setting the Scene, Gathering Your Raw Data, and Putting All Together.
Setting the Scene: This is the part where you figure out who you are trying to reach, what you want them to learn about you, and how you want them to feel.
Gathering Your Raw Data: In this section, you list all of your accomplishments, values, and areas where you really shine. This is where you brag on yourself. If you don’t do it, who will?
Putting It All Together: This part shows you how to grab the reader, show them what you’re all about, then tell them what they should do next (HIRE YOU!). It also shows you how you can include pictures and video to make your Summary really pop!
There is also an article by Maggie Graham on WorkForce50.com. It’s called: Three Tips to Slam Dunk Keyword Optimization on LinkedIn. What’s with all the threes? I guess if you go up to four you lose the reader’s attention. Don’t want to do that!
If you read my article on Age Discrimination, you will remember I mentioned that evil Résumé Database Scanner. The one that makes it a personal mission to toss your résumé into the junk heap before any human eyes can see it? Keyword Optimization is what that evil sucker uses to either pass you through the gateway or toss you in the junk heap.
Her article shows you how to use the right keywords in LinkedIn. That way your profile will turn up in LinkedIn searches by a prospective employer. The article also includes a YouTube video by the author at the bottom of the page. Nice.
Both of these articles have invaluable information that will make your LinkedIn Summary stand head and shoulders above the competition. I have been dragging my feet when it came to updating my Summary. I wanted to have something a little bit more impressive than Uber and Lyft Driver to “WOW” people.
Thankfully, my procrastination has paid off. Funny how that works sometimes! The payoff is in the form of a job! Alleluia and Praise the Lord! I have been hired by Global Discovery Vacations. My wife and I have been members of this Travel Club for 18 years and I have accepted a position with the company in Sales. If you live in the Detroit area and are interested in maximizing your vacations, please call the Livonia Office of Global Discovery Vacations (734-462-6301) and ask for Jerry Lambert. Or, check out their Facebook page for more information.
This leads me to the end of this article, and this blog. I started writing this blog last October. My intention was to share the trials and tribulations of trying to find a job on the other side of 55. I have had a lot of fun writing the articles and there has been a positive response from readers of the blog. Now, however, I have decided to stop writing additional articles. I have covered all of the topics I felt would be of interest to a job seeker in The Brown Parachute Club. With my new position, I just don’t think I’ll have the time to continue writing it.
To all of you who have been following this blog, Thank You! It has been a pleasure to share what I have learned on this journey. I will leave this blog up and running as I intended it to be: a reference library for people our age. For all of those who have been laid off and need to find work, along with finding a renewed purpose in life. I hope these articles have been, and will continue to be, helpful.
While listening to some music the other day, I heard a song lyric that has become my new personal mantra. Today is Yesterday’s Tomorrow. Or, as that great philosopher Ferris Bueller once put it, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Sage words. I wish you all the best and good luck in your job search. Don’t give up!!